The 'blingmobile' Mercedes on offer for £7 million

A flamboyant entrepreneur with apparently more money than taste has turned a classy Mercedes into a 'blingmobile' - and wants £7 MILLION for it.

Swiss businessman Ueli Anliker is selling the one-off supercar after transforming it using a team of 35 workers who spent a total of 30,000 man hours and more than £3.5 million.

He has renamed the 200mph plus Merc the 'Anliker McLaren SLR 999 Red Gold Dream'.

But his design changes have fallen flat, with Top Gear saying the paintwork could 'burn a hole through your eyes and into your nightmares'.
Entrepreneur: Swiss businessman Ueli Anliker who spent £3.5 million on the Mercedes

Entrepreneur: Swiss businessman Ueli Anliker who spent £3.5 million on the Mercedes

The garish body has 25 layers of red paint with 5kg of gold dust worked into it. Each of the car's wheels are covered in 24 carat gold as are the headlights and door sills

And the car's supercharged 5.4-litre engine has had power boosted from 640bhp to 999bhp - giving it a top speed of more than 210mph.

Inside, there are jewelled indicators, a gold-trimmed interior and steering wheel and ruby-covered switchgear.

In total there are more than 600 rubies within the car's interior, which would have cost around £300,000 before the staggering overhaul.

Mr Anliker is now selling the Mercedes with a 'minimum' price-tag of £7 million - making it the world's most expensive vehicle for sale on the open market.

A spokesperson for Mr Anliker said: 'Selling the vehicle has never been part of Mr Anliker's motivation but he will consider a suitable offer.

'Having invested about 5 million Swiss francs and more than 30,000 man hours, the car is worth more than 10 million Swiss francs, which is his minimum selling price.'

The SLR was jointly developed by Mercedes in Germany and McLaren in the UK.

It went on sale in 2003 with production running until last year.